“Homme libre, toujours tu chériras la mer!” Charles Baudelaire decalres in L'Homme et la mer. “Tu l'embrasses des yeux et des bras, et ton coeur / Se distrait quelquefois de sa propre rumeur /Au bruit de cette plainte indomptable et sauvage.” The digital world is every bit as indomptable and sauvage as Baudelaire’s ocean. An infinity of posts, profiles, updates and downloads compete constantly for the attention of viewers with attention spans increasingly constrained – oh, rich irony! – by the very multitude of options they face. When creating content, a fleck of foam won’t do. It’s tempest time.